Spotted: Colombian celebrity Juan Valdez seen at Dulles airport, awaiting the start of the Folklife Festival!
Juan Valdez is a famous fictional character that has been representing Colombian coffee farmers since 1959. The selection of a person who plays the role of Juan Valdez is a long and complex undertaking, and the most recent selection took two years. In 2006, Carlos Castañeda was selected from a total of 406 applicants as the new Colombian symbol. His predecessor, Carlos Sánchez, had spent more than 37 years in the role of Juan Valdez.