Behind the Scenes

Behind the Scenes: Designing the Perú: Pachamama Logo

If you have visited the Folklife Festival or seen our promotional posters around the area, you have probably noticed the swirling logo for the Perú: Pachamama program. Much time and research went into its design, so the “icon” could thoughtfully and equally represent the twelve artisan groups we brought from Peru to the National … Continue reading Behind the Scenes: Designing the Perú: Pachamama Logo

Exploring with Ellie: Screen-Printing with MONKY

During my summer as an intern at the Smithsonian Center for Folklife and Cultural Heritage in Washington, D.C., I want to soak in as much of the city as possible. As the Festival’s Perú: Pachamama program is underway, and I’m excited to get to know some of the participants. Chicha silkscreen artist Pedro  “MONKY” Tolomeo and … Continue reading Exploring with Ellie: Screen-Printing with MONKY

Behind the Scenes: Meet the Festival Art Director

“My main inspiration is the people.” – Josué Castilleja Since 2009, art director Josué Castilleja has designed eighteen logos for the Smithsonian Folklife Festival. For the Perú: Pachamama program, he and his design staff have developed over 250 designs, including signs, stage backdrops, banners, advertisements, T-shirts, and the free Festival guidebook. In the middle … Continue reading Behind the Scenes: Meet the Festival Art Director