Behind the Scenes

Behind the Scenes: Planting Peruvian Seeds in D.C. Schools

For two weeks, a small elm tree-shaded plot of the National Mall of the United States became a miniature Peruvian chacra. In Peru, the Spanish term “chacra” refers to small-scale agriculture farms, commonly organized into tiered terraces. On the Mall, our crew built custom tiered … Continue reading Behind the Scenes: Planting Peruvian Seeds in D.C. Schools

Behind the Scenes: Designing the Perú: Pachamama Logo

If you have visited the Folklife Festival or seen our promotional posters around the area, you have probably noticed the swirling logo for the Perú: Pachamama program. Much time and research went into its design, so the “icon” could thoughtfully and equally represent the twelve artisan groups we brought … Continue reading Behind the Scenes: Designing the Perú: Pachamama Logo

Behind the Scenes: Meet the Festival Art Director

“My main inspiration is the people.” – Josué Castilleja Since 2009, art director Josué Castilleja has designed eighteen logos for the Smithsonian Folklife Festival. For the Perú: Pachamama program, he and his design staff have developed over 250 designs, including signs, stage backdrops, banners, advertisements, T-shirts, and the … Continue reading Behind the Scenes: Meet the Festival Art Director