From street-food vendors to international collaboratives, border businesses often succeed by incorporating elements of their regional culture into the commercial process. Juan Caudillo, who comes from generations of pinata makers, runs his business from his home in Nuevo Laredo, Tamaulipas; Jesusita Valenzuela Ramirez de Jimenez builds homes with adobe in the Big Bend region of Texas; while the Tierra Wools weaving cooperative uses wool from the churro sheep originally brought to New Mexico by the Spanish settlers.